Monika Elling, CEO

Superpower: Holistic Brand Strategy and implementation. Seeing the “white space” for the creation or revamp of branding, packaging, sales models for notable brands like Empress 1908 Gin, culminating in a ~$200M+ exit in 2022. Expert flavor profile development and wine blending that earned 90+ point top ratings and awards from prestigious publications such as Wine Spectator, Wine Enthusiast, and Wine Advocate.

Bio: Monika Elling is a seasoned global industry leader in the drinks industry, with over 20 years of diverse experience ranging from supplier and wholesale executive roles to her current position as an entrepreneur and CEO, specializing in holistic brand strategy.

Her instrumental role in the creation and strategic development of brands like Empress 1908 Gin, which achieved a notable $200 million+ exit in 2022, underscores her exemplary leadership and marketing prowess. Known for her exceptional wine blending skills and industry accolades, Monika brings expertise in market trends, consumer behavior, and distribution strategies, alongside a deep understanding of digital marketing, blue ocean strategy, and product development.

Committed to fostering innovation, diversity, and sustainability, her company's recognition in the esteemed Goldman Sachs 10KSB program exemplifies her dedication to driving impactful change in the industry. A certified Nutritional Psychology professional and published author, Monika's multifaceted role as a media contributor, advisor, and mentor to startups and industry organizations reflects her passion for empowering others to excel in the ever-evolving landscape of technology and the wine and spirits industry.

Affiliations: Wine Educator, Vintner’s Institute
Favorite Wine: LO SECCO PROSECCO, Italy.
Top Cocktail: Vesper Martini